Shiseido Fino Rich Charge Hair Mask 230g product image
Shiseido Fino Rich Charge Hair Mask 230g product image
Shiseido Fino Rich Charge Hair Mask 230g product image
Shiseido Fino Rich Charge Hair Mask 230g product image
Shiseido Fino Rich Charge Hair Mask 230g product image

Shiseido Fino Rich Charge Hair Mask 230g | Deep Repair Treatment

★★★★★4.8· thousands of reviews

Our Fino Rich Charge Hair Mask delivers salon-level repair in a single weekly treatment. We've packed this 230g jar with royal jelly extract, six beauty essentials, and PCA (a natural moisturizing component) to restore damaged hair from within.

Whether your strands are dry from heat styling, color treatments, or environmental stress, this intensive mask penetrates deep into each hair fiber. You'll feel the difference after just one use—softer texture, improved manageability, and a lustrous shine that lasts until your next wash. We designed this formula for all hair types, especially color-treated and chemically processed hair that needs extra nourishment.

Add to CartView Product
01
230g jar provides 6-8 weekly treatments for shoulder-length hair
02
Royal jelly extract plus six beauty essentials for multi-dimensional repair
03
PCA moisture component restores hydration balance
04
Heat-activated formula works best with warm towel wrap
At a glance

What makes this treatment special

230g jar provides 6-8 weekly treatments for shou
Royal jelly extract plus six beauty essentials f
PCA moisture component restores hydration balanc
Heat-activated formula works best with warm towe
Fresh floral fragrance with elegant lasting note
Suitable for color-treated, bleached, and chemic
Formula & Key Ingredients
Product details

Formula & Key Ingredients

We formulated the Shiseido Fino Rich Charge Hair Mask 230g 1 bottle with a precise blend of restorative ingredients that work in harmony. Royal jelly extract—nature’s most concentrated source of amino acids and proteins—forms the foundation of our repair system.

Our six beauty essentials include squalane, trehalose, and phytosteryl derivatives that coat each strand with protective moisture. PCA, a naturally occurring humectant, binds water molecules directly to the hair shaft, ensuring hydration reaches the cortex layer where damage begins. This combination creates a repair environment that mimics professional salon treatments.

How to Use for Best Results
Sizing & fit

How to Use for Best Results

Application Technique

After shampooing, squeeze excess water from your hair until it’s damp but not dripping. Take a generous amount of the mask—roughly a tablespoon for shoulder-length hair—and distribute it evenly from mid-lengths to ends. We recommend avoiding the scalp unless you have very dry roots.

The Warm Towel Method

For enhanced penetration, wrap your hair in a warm, damp towel for 5-10 minutes after application. The gentle heat opens the hair cuticle, allowing our active ingredients to reach deeper layers. You can also use a shower cap and let your body heat do the work while you complete the rest of your shower routine.

Styling

What to Expect & Hair Transformation Timeline

Immediate Results

Most customers notice smoother texture and easier detangling after the very first use. The mask coats damaged areas of the cuticle, creating an instantly softer feel. You’ll also detect our signature floral fragrance, which lingers subtly for 24-48 hours.

Progressive Improvement

With consistent weekly use, the Shiseido Fino Rich Charge Hair Mask 230g 1 bottle delivers cumulative benefits. By week three, you should see reduced frizz, improved shine, and less breakage during styling. Hair that was previously brittle becomes more elastic and resilient.

What to Expect & Hair Transformation Timeline
What to Expect & Hair Transformation Timeline
What to Expect & Hair Transformation Timeline

Complete the look

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Customer reviews

Rated 4.8 by verified buyers

4.8
★★★★★
Based on verified reviews
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Customer photo
Customer photo
Customer photo
Transformed my bleached hair completely
I've bleached my hair three times in the past year and it was absolutely fried. After using this mask weekly for a month, my stylist couldn't believe it was the same hair. It's soft again, the breakage stopped, and I can actually run a brush through it without losing half my strands. The warm towel trick makes a huge difference.
J
Jessica L.
Verified buyer
★★★★★
Best weekly treatment I've found
I rotate between expensive salon masks and this one, and honestly, the Fino performs just as well for a fraction of the price. The 230g jar lasts me about two months with shoulder-length hair. My color stays vibrant longer and I don't need leave-in products anymore because my hair holds moisture on its own.
M
Maria C.
Verified buyer
★★★★★
Perfect for thick, coarse Asian hair
My hair type is notoriously hard to moisturize—it just sits on top instead of absorbing. This mask actually penetrates. I use it once a week and my hair is softer, shinier, and way less frizzy in humid weather. The floral scent is lovely without being overpowering. Worth every penny.
A
Amy T.
Verified buyer
★★★★★
Great results but remember the warm towel
This works well on its own, but it's absolutely incredible when you use the warm towel method. I made the mistake of skipping that step the first few times and wondered what the hype was about. Once I started wrapping my hair for ten minutes, the difference was night and day. My ends look healthy again.
R
Rachel K.
Verified buyer
★★★★☆
Saved my heat-damaged hair
I flat iron daily for work and my hair was getting crispy at the ends. Three weeks of using this mask every Sunday and the damage is visibly repaired. My hair bends instead of breaking now. I also love that a little goes a long way—the jar lasts much longer than I expected.
N
Nina P.
Verified buyer
★★★★★
Finally a mask that doesn't weigh down fine hair
I have baby-fine hair that gets greasy if I even look at heavy conditioner wrong. This mask gives me the repair I need without making my roots flat or oily. I focus it on my ends and it rinses completely clean. My hair has actual body now and the shine is unreal.
S
Sophie M.
Verified buyer
★★★★★

Good to know

Common questions about Fino Rich Charge Hair Mask

We recommend using this mask once weekly for most hair types. If your hair is severely damaged from bleaching, heat styling, or chemical treatments, you can use it twice weekly for the first 3-4 weeks, then reduce to weekly maintenance once you see improvement.

Consistent weekly use delivers the best long-term results. Overuse won't accelerate benefits and may lead to product buildup, so stick to the recommended frequency for optimal hair health.

Yes, absolutely. We specifically formulated this mask to be safe and beneficial for color-treated, highlighted, bleached, and chemically straightened or permed hair. The protective ingredients help seal the cuticle, which preserves color vibrancy and prevents premature fading.

Many of our customers use it immediately after coloring appointments to restore moisture balance. Just wait 48 hours after chemical services before the first application to ensure your treatment has fully set.

The mask works without heat, but the warm towel method significantly enhances penetration and results. Heat gently opens the hair cuticle, allowing our royal jelly extract and beauty essentials to reach deeper into the cortex where damage occurs.

If you're short on time, you can apply the mask and rinse after 3-5 minutes for basic conditioning. For repair and transformation, we strongly recommend the 5-10 minute warm towel wrap at least once weekly.

For shoulder-length hair, use approximately one tablespoon (about 15-20g). Short hair needs roughly half that amount, while long or very thick hair may require up to two tablespoons. Focus the product from mid-lengths to ends where damage is most prevalent.

Avoid applying directly to the scalp unless your roots are extremely dry. The 230g jar typically provides 6-8 treatments for medium-length hair, lasting about two months with weekly use.

No, we designed this formula to be lightweight enough for fine hair while still delivering intensive repair. The key is proper application—keep the mask on your mid-lengths and ends rather than roots, and rinse thoroughly with lukewarm water.

Fine-haired customers report improved volume and body because healthy, repaired hair has more natural elasticity and movement. If you have oily roots, focus application from ear-level down and your hair will gain strength without losing lift.

We don't recommend overnight application. Our formula is designed for 5-10 minute treatments, and extended contact beyond 20 minutes doesn't increase benefits. Leaving it on for hours can lead to over-conditioning, which may make hair feel limp or attract buildup.

For best results, follow the warm towel method for 5-10 minutes, then rinse completely. This timing allows full ingredient absorption without oversaturating the hair shaft.

Regular conditioner provides surface-level smoothing and detangling for daily use. This hair mask contains higher concentrations of repair ingredients—including royal jelly extract, PCA, and six beauty essentials—that penetrate deep into the hair cortex to rebuild damaged structures.

Use your regular conditioner after every shampoo, and replace one of those weekly sessions with this intensive mask treatment. Think of conditioner as daily maintenance and this mask as your weekly repair appointment.

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